Search engine optimization (SEO) is, in its simplest form, making your web site easy to find via search engines with targeted keywords and key phrases. The main goal is to increase the volume and quality of organic search engine traffic to your web site.
Search engine optimization starts with the coding of your web pages (including meta tags, meta descriptions, browser titles, etc.), proper keyword placement within the content of your web site as well as other techniques used to increase the effectiveness of search engine indexing.
Many SEO companies focus on pushing as much traffic to your web site as possible. There are many methods used to achieve high rankings with search engines, and some of these methods (known as “black hat SEO” or Spamdexing”) are not considered relevant or proper by search engines and can have negative results such as lower ranking or even blacklisting from the search engines themselves. All of our SEO techniques conform to search engines’ guidelines and involves no deception.
When we work with our clients to search engine optimize their web site, we focus on one key metric, quality of traffic first, then quantity of (relevant) traffic. In the end, the main goal for many companies’ web sites is to sell more products or services, and/or provide valuable information to their current clients.
Pushing as much traffic to a web site for the sake of getting traffic does not benefit the web site owner in the least, and performing simple web site traffic analysis will quickly show you if the traffic to your site is relevant or not.
Essentially, a search engine optimization strategy should be no different than a basic business strategy – provide answers and solutions to people’s problems and needs. With this focus in mind, you will not only achieve higher rankings (as you will be addressing the needs that people are searching for) you will also increase the conversion of these leads into customers! This is really what search engine optimization is all about – connecting people with questions and needs to web sites that answer or fulfill those needs. Converting your web site traffic into relationships is much more successful with highly targeted and relevant traffic!
Search engine optimization is really just a piece of puzzle. The first step is to make sure you have a web site with focused goals and methods of tracking success. Understanding these goals will help you optimize your site to attain relevant traffic to reach your goals. Once this is achieved, your search engine optimization and marketing starts to pay off!
Now you are getting traffic on your web site. This is where the fun begins! With traffic analysis, you can determine how people are finding your web site, and how that traffic is interacting with your web site. Adjustments must be made on your web site to better service and fulfill your visitor’s needs. Analyzing the keywords they are currently using to find your web site will allow you to search out and find other keywords that your target audience may be using to find similar products and services you are offering.
The loop starts over. You optimize your web site for these new (and sometimes better) keywords and key phrases and analyze the traffic that comes in from them to determine if the conversion rate is improving.
You can probably see now that merely shoving non-relevant traffic to your web site will not help you convert traffic into client relationships, but only increase the number of people that leave your web site annoyed that they wasted time on your site looking for something you did not offer.
Source: http://www.connetik.com/website_seo_services.php
About Robb
Hi, I'm Robb Clarke - a Fredericton, New Brunswick based Web Designer and Developer. I'm currently working with OrangeSprocket as one of their Front End Developers. Please take a look around my site and give the Blog a read (or the Shorts if you're looking for a shorter read about none industry related stuff) or stop by my Portfolio to see what I've been up to lately. Most importantly - don't be a stranger.